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Interpreting Wine Podcast

Mar 4, 2024


 I’m Lawrence Francis, Host of Interpreting Wine. Today we look ahead to the 2024 Pura Sede natural wine fair in the company of Fair Founder Florian Tonello. This year’s edition takes place in Lisbon on Sat 23 and Sun 24 March 2024

Tickets available at

 (00:00:08) Episode intro

(00:01:30) Florian Origin Story

(00:03:06) Touring and meeting Natural Wine producers in France

(00:05:30) Opening wine shop in Hackney Road

(00:13:50) Moving to Berlin and meeting producers

(00:25:19) Moving to Lisbon (2019) and launching Ladidadi 

(00:29:39) Pura Sede (2020)

(00:35:33) Virtual tour of Florian’s Farm 

(00:38:50) Current production

(00:46:14) Pura Sede - Sat 23 and Sun 24 March 2024

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Intro and outro music
The New Investors

GUEST CONTACT: Florian Tonello, Pura Sede

Date recorded: 22 Feb 2024

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