May 3, 2022
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Washington State Wine This is Now series.
Across these 2 episodes I’ll be exploring Washington State first from a strategic perspective in before covering one of their major events the Washington State Grand Tasting which will take place in London, England on Monday 9th May.
We kick the series off today with my conversation with Steve Warner, President of Washington State Wine Commission
Intro
Origin Story
Washington State Wine Commission overview
Inward investment
Price Quality ratio
Research outcomes
Reflections on COVID
Virtual AVA tour
Woodinville
Attracting younger consumers to wine
Sustainable WA certification
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/465
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/465
If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro
music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk
WASHINGTON STATE CONTACT
https://www.washingtonwine.org/
https://www.instagram.com/Wa_State_Wine/
https://twitter.com/Wa_State_Wine
https://www.facebook.com/WashingtonStateWine
Washington State 101 presentation: https://www.washingtonwine.org/resource/washington-wine-101-educational-primer/
Date recorded: 25 April 2022
Listen and subscribe: www.interpretingwine.com
CONTACT ME:
Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
Instagram: https://www.interpretingwine.com/instagram
Linkedin: https://www.interpretingwine.com/linkedin
Washington State Wine This is Now SERIES DIRECT LINK
www.interpretingwine.com/465