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Interpreting Wine Podcast

Jan 17, 2022

I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.

Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.


We continue the series in the company of Drew Thomas Hendricks of Legends Behind the Craft


Origin Story

Storytelling and Rutherford Rentals examples

Trade show recommendations

Podcast microcontent deep dive

How Drew started the podcast

Lawrence’s appearance on Legends Behind the Craft podcast

Other audio platforms

Looking ahead for Barrels Ahead *new podcast alert*


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If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors

Guest: Drew Thomas Hendricks, Legends Behind the Craft

GUEST CONTACT: Drew Thomas Hendricks

Date recorded: 4 Nov 2021

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Wine Marketing Roundtable:









Wine Communication Series SERIES DIRECT LINK