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Interpreting Wine Podcast

Sep 28, 2020

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Welcome to Day one Session two of the Interpreting Wine Hospitality Summit 2020. We continue with wine and pay a visit to Quality Wines Farringdon to meet Gus Gluck. Possibly my favourite place to drink wine in London, not least down to Gus’ warm welcome, wine selection and intimate atmosphere, he led innovation in response to COVID-19 and was the first person I saw using taster sizes for Instagram live tastings. Gus reflects on the days and weeks before lockdown, when the writing was increasingly on the wall about the severity of COVID. Before he brings us up to date and discusses how Quality Wines has adapted and continued to operate without losing its soul. He talks about the challenge of converting former retail customers back to eating in and paying the premium for service. Gus gives a high-level review of innovation in the sector during lockdown discussing the can-do attitude he saw and continues to see. The impacts of lock-down on mental health at all levels in the industry in the wake of those businesses who closed their doors for good this year. We discuss the idea of no-shows in post-COVID world and the unseen cost of rent. Before looking ahead for his new business GB Wine Shippers and his clients.


Episode outline:

Origin Story

Response to COVID pre-lockdown- Quality Wines, London hospitality and GB Wineshippers

Price sensitivity post-lockdown

Real innovation 

Mental health 

How is the industry addressing no shows


Eat Out To Help Out

Looking ahead for GB Wine Shippers


Guest Links


The Interpreting Wine Hospitality Summit was recorded in September 2020, with the world recovering from the global pandemic and the hospitality sector still particularly challenged. This series of seven episodes features some of the UK’s most respected voices discussing the impacts on wine, food, cocktails, bars, retail and events. Listen, share ideas and reconnect during this four day virtual summit held across web, podcast and social media. Please do share using the hashtag IW Summit and encourage anyone who might be interested to sign up at 


Intro and outro music
Welcome to the Show Kevin MacLeod (

Licensed under Creative Commons: By Attribution 3.0 License

Guest: Gus Gluck, GB Wine Shippers

Date recorded: 4 September 2020