Nov 28, 2019
Interpreting Wine podcast
Questions: (asked by Monty
- Podcasting started as a niche medium and is now
increasingly becoming mainstream. Why is it growing in your view?
How can podcasters leverage this interest, what is your
- Anyone with a voice and an internet connection
can become a broadcaster. Is podcasting’s low technical barrier to
entry a good or bad thing from a wine perspective?
is a still a confusing, frustrating, snobby minority sport for most
everyday mortals? The BBC’s mantra is to educate, inform and
entertain. Should podcasts share these exact same
what ways can podcasts be useful for students facing wine tasting
exams (Master Sommelier, WSET, Master of Wine…)?
potential revenue streams are there?
generating a revenue stream (via advertising or sponsorship)
integral to a successful podcast? Listeners are unlikely to fast
forward a podcast if a short audio ad starts to run (by the time
you have found the fast forward button the ad has finished) so the
potential for a captive audience exists with this
do you grow an audience for your podcast? (a question for
Lawrence). Research in the UK in September 2018 by Ofcom suggested
half of UK podcast listeners were under 35.
- Sustainability and climate change are
dominating all news agendas, not just wine. How can audio play a
role in making the wine industry greener, and more
close away are we from Peak Podcast (a surfeit of players) and what
might the implications be?
- Should wine podcasts be studio based, or should
more be made on location?
Guest contact details:
Intro and outro
The New Investors
Guest: Lawrence Francis,
Date recorded: 26 November
Location: Interpreting Wine
Listen, download or